Bloom Coffee Maker

Bloom is a machine that uses the Siphon Method. Used before quite often in households in Europe, this method became outdated when the new, more practical sturdy Moka by Bialetti was first introduced. The siphon had nothing against the Moka; it had a lot more pieces, the procedure was complicated, and since it was meant to be impressive, it was mostly made in glass, thus making it extremely fragile. The convenience of the American coffee dripper displaced the more rustic Bialetti in the American continent, and the siphon was soon forgotten and left for the more passionate enthusiasts of coffee. This is for me a project that looks to reinvent the siphon and bring it back to people’s homes. In the words of David Viale -director of Goodlife Coffee Lausanne- coffee brewers are a bridge that connects people with coffee roasters and, ultimately, with farmers that grow coffee beans all around the world. When people start learning how to brew correctly in their homes, they will start looking for better beans, single-origin beans, and not just commodity coffee. In the end, the result is a much more fair commercial system that enables small farmers to grow and live more comfortably. This is the power of a single fundamental change in product design. Another essential aspect of the Bloom Coffee Machine was the fact that specialized coffee equipment is usually dull. It relies on sturdy, inexpensive materials that look more like laboratory equipment than home supplies. I wanted to create an elegant shape that hints at coffee machines but tells you it is something else.